Mattel just launched a gender-inclusive doll line

September 26, 2019

Mattel just launched a gender-inclusive doll line

By Leah Asmelash, CNN

(CNN)Mattel is probably most known for its hyper-feminine Barbie dolls -- but now, they're making something a little bit different.  Mattel launched a line of gender-inclusive dolls Wednesday, called "Creatable World." The line's premise is all about customization -- of hair, clothes and accessories -- creating a toy that isn't dictated by gender norms.  The doll kits offer both feminine and masculine-presenting options for hair, clothes and accessories.

Some options are more feminine-presenting, while others are more masculine-presenting, which allows kids to combine the elements any way they want to, said Kim Culmone, senior vice president of Mattel Fashion Doll Design.
"We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for," Culmone said. "And also as the world begins the celebrate the positive impact of inclusivity, we absolutely fundamentally believed it was time to launch a doll line free of labels and free of rules for kids."

From CNN

SHOP the MATTEL SITE!

From Mattel's Site for

Creatable World™ Deluxe Character Kit Customizable Doll, Blonde Wavy Hair

$29.99

Product Features

Creatable World™ inspires all kids to get creative with doll play -- Deluxe Character Kits provide a blank canvas along with the pieces to create unique characters, over and over again! The 11-inch (29.94-cm) doll wears a tank and shorts, has a short haircut and comes with six items of clothing, three pairs of shoes, two additional accessories and a long-haired wig -- all versatile pieces that give kids the freedom to make their characters whoever they want them to be. Dress the doll one way for one character, then switch it up for someone completely different! The clothing is straight off the playground, and authentic details keep it even more real. The wig is easy to take on and off -- kids can switch long hair for short hair, then back again. Add a skirt, pants or use both. Accessorize…or don’t. Creatable World™ doll kits give all kids the ability to make and remake characters they love. With so many choices, the fun is never-ending! Collect other doll kits for even more options and creative possibilities (each sold separately, subject to availability).

  • Inspire all kids 6 years and older with a Creatable World™ Deluxe Character Kit and let them play freely so kids can be kids and toys can be toys!
  • Deluxe Character Kit DC-414 includes a doll, a wig, clothing and accessories that can be mixed and matched to create more than 100 characters and looks!
  • The 11-inch (29.94-cm) doll has short, blonde hair with shaved sides and wears a simple tank and shorts -- offering a blank canvas so kids can make whoever they want!
  • A long wig with blonde, wavy curls is easy to take on and off and switch it up -- kids can create a new character in an instant!
  • Mix and match the 6 pieces of doll clothing to transform the doll -- the 2 tops, 1 camo jacket, 1 skirt, 1 pair of denim shorts and 1 pair of athleisure pants feature premium details like working zippers and real denim!
  • Kids can have their character step right off the playground with 3 pairs of shoes from which to choose and relevant accessories, like a hat and sunglasses!
  • The Creatable World™ doll bends at the neck, shoulders, elbows, wrists, hips, knees and ankles to let kids play out stories or create photo-worthy poses.